PARK(ing) DAY

guerrilla greenspace; Chicago, IL

PARK(ing) Day is an annual, worldwide event that inspires city dwellers everywhere to transform metered parking spots into temporary parks for the public good. CARTOGRAM designed the signage for a PARK(ing) Day installation in Chicago's Logan Square neighborhood, in concert with Architecture for Humanity Chicago. The installation featured street furniture modules designed by MAS Studio.

As a day-long celebration of public space, this installation in Chicago played host to hourly events including a yoga demonstration, script reading, lawn games, and an evening film screening. The graphic strategy leveraged a collection of pictograms as well as the color orange for its typical associations with traffic cones and construction signage. Deployed here for more pleasurable information broadcast, its iconicity along the streetscape is rendered both familiar and strange.

"PARK(ing) Day has effectively re-valued the metered parking space as an important part of the commons... And although temporary, PARK(ing) Day has inspired direct participation in the civic processes that permanently alter the urban landscape."

Project in concert with Architecture for Humanity Chicago. Photos by Monica Willemsen, Jenny Sculley, and Bryn Namavari // © CARTOGRAM 2010.